January 23, 2016 08:07
Photo: Business Wire
Manchester United and Columbia Sportswear Announce Global Partnership
United’s First Official Outdoor Apparel Partner
“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the Club's.”
As part of the agreement, the well-known American outdoor brand will design and create dual branded outerwear for outdoor endeavours, including hiking, climbing, mountaineering, as well as water and snow activities.
Columbia, the flagship brand of Columbia Sportswear Company (Nasdaq:COLM) has been creating innovative outdoor products for enthusiasts since 1938. The partnership with Manchester United is indicative of the demand for Columbia’s high-quality and innovative outdoor gear.
Manchester United Group Managing Director, Richard Arnold, comments:
“Manchester United is proud to be partnering with Columbia Sportswear to bring our fans a new and exciting range of club branded products.
“Like Manchester United, Columbia is steeped in history and has a reputation for creating innovative premium products. Available in over 100 countries, Columbia enjoys an international reach that matches the Club's.
“We look forward to working together to provide our fans with a new way of expressing their support for the Club, via our range of branded outdoor apparel. No matter what activity they are partaking in, this partnership will help the Club to accompany our fans wherever they go, taking us with them to new heights, shores and experiences."
Senior Vice President of Columbia Merchandising and Design, Joe Boyle, comments:
“We are excited by the opportunity to unite the pinnacle franchise in sport with the global leader in the outdoor industry.
“Manchester United and Columbia share a commitment to performance and innovation. Together, we will deliver to Manchester United fans around the world an attractive line of outerwear featuring Columbia’s most advanced proprietary technologies.”
Columbia will unveil the dual branded line of outerwear, available to consumers in autumn 2016.
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative outdoor products for enthusiasts since 1938. Columbia has become a leading global brand by channelling the company’s passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round.
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